adidas joins forces with Daily Paper for 2022/2023 Ajax third kit.
The kit celebrates Amsterdam’s unique street football culture and its golden generation, to recognise its impact on the sense of belonging and community in Amsterdam. The predominantly golden jersey features smoky black watermarks of 9 of Amsterdam’s most prominent street football courts. The red and black vertical bar and white Ajax crest and sponsor logos, reflects the colours of the loved city flag. It also mirrors the vertical red bar of the iconic Ajax home jersey.
Through the kit, Ajax, adidas and Daily Paper pay a tribute to the city’s unique street football culture and its golden generation.
The infamous football courts – ‘pleintjes’ in Dutch – have been
and continue to be a breeding ground for the talent born and raised
in Amsterdam, including so many past and present Ajax greats.
To this day, it is where future stars find inspiration from the generations before them, where technical skills and creativity are celebrated and where talent is nurtured. According to many, it is where the attacking playing style Ajax is known for is rooted.
To this day, it is where future stars find inspiration from the generations before them, where technical skills and creativity are celebrated and where talent is nurtured. According to many, it is where the attacking playing style Ajax is known for is rooted.
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